Tourism is big business for Dallas and the North Texas region. Acting as the city’s sales and marketing arm, VisitDallas provides outreach to potential visitors throughout the United States and destinations around the globe, urging them to come to Dallas.
We do this with marketing campaigns and sales missions, promoting the best that Dallas has to offer, whether you’re a trade association looking to hold a meeting for several thousand members, sports organizations planning tournaments, families planning their annual vacation or couples looking for a weekend getaway.
We also ensure that the visitor experience continues to shine for every visitor that comes to Dallas, starting from the moment they arrive. We tell them about the practical stuff, like how to get around using free transportation like DART’s D-Link and Dallas Streetcar as well as the McKinney Avenue Trolley. In collaboration with our hotel partners, the entire hospitality industry helps create BIG moments in Dallas by making sure visitors know what’s happening at our attractions and where to shop and eat while they’re here. But we also promote the culture of Dallas that we all love and the diversity that people can expect in Dallas, from a world-class arts scene and inclusive neighborhoods to the staples that make Dallas famous. We’re a place where BIG Things Happen.
Last fiscal year, 25.7 million people visited Dallas, spending $4.4 billion for a total economic impact of $7.6 billion, generating $532 million in state and local tax revenue, resulting in an offset of household taxes for residents. All that spending translates into jobs, about 1 out of every 20 jobs in the city of Dallas. Without this, the average household would have to pay $1,138 more in taxes each year to sustain the same level of service.
For continued success, we must all work together, letting others know how important visitors are to Dallas. Get involved by becoming a partner of VisitDallas. Urge any organizations to which you belong to bring their events here. You don’t have to be a hotel or major attraction to make a difference. Be an advocate. Tell your friends and family to come visit and show them what Dallas can offer.