Strategic Alliances re-introduced educational events, focusing on timely topics that would support Dallas as a destination. The first was a breakfast on utilizing social media with Splash Media, held in a private event space at Dave & Buster’s. The VisitDallas brand was featured during this discussion that included focusing on current social media trends.
The second was a breakfast event, held at The Rustic, to educate members on how to benefit from the efforts of the Dallas Sports Commission. This thorough discussion covered the spread of the commission’s efforts with its variety of sports and impact on the Dallas area.
Finally, VisitDallas held Hostile Awareness training with representatives from the Dallas Police Department, Homeland Security and the FBI, held at VisitDallas offices.
The fourth was an educational session and a tour at the D.E.C. (Dallas Entrepreneurial Center), and how Dallas continues to grow as a tech hub and a Smart City.
Strategic Alliances held 15 networking events, including nine trainings on PartnerNet (our ExtraNet) at our office, and six networking events held at the locations of Citizen, The Eberhard, The Ranch at Las Colinas, and 3015 at Trinity Groves.
Strategic Alliances partnered with 689 partners.
THE STRATEGY FOR 2017
Strategic Alliances is part of the new Experience Division. VisitDallas is the first in the country to create a C-level role and entire division focused on the customer experience.
Dallas is making the total visitor experience our number one priority by engaging front line employees at airports, hotels, attractions, meeting spaces and other hospitality professionals to make our brand and brand promise memorable and deliver best in class customer service to set our destination apart. As such, VisitDallas has appointed Renee McKenney, CMP, to provide strategic direction and operational leadership to the organization’s customer service teams that will include Client Services (formerly in the Sales Department), Visitor Information (formerly in the Tourism Department), and Strategic Alliances, coordinating all three departments to function as one.
The VisitDallas’ goal is to mark Dallas as the ideal convention and visitor destination to the regional, national and international marketplace and to favorably impact the Dallas economy through meetings and tourism. The Dallas metro area is the leading business and financial center in the Southwest, offering visitors an unparalleled array of amenities and a central location with two major airports with more domestic nonstop flights than any other in the nation. The Dallas area is the top visitor destination in Texas.