Our bottom line
Under our stewardship, VisitDallas has continued to enjoy financial stability and growth. In anticipation of future expenses related to large conventions, events and projects, we increased our financial reserves to ensure the bureau continues to meet its financial obligations. We’ve also combed through our financial processes and accounting procedures looking for ways to streamline and preparing for the bureau’s strategic planning initiative. For the eleventh consecutive year, the VisitDallas was debt-free with positive monthly and reserve balances and audit-endorsed practices. Our budget was approved with continued focus on growth.
We strive for business excellence, creating the best work environment so that VisitDallas employees can perform at the highest levels. This will become more prevalent in the upcoming fiscal year as the bureau continues to implement a comprehensive training and professional development program. In addition to focusing on specific training needs, the program will identify leadership potential within the organization to support our business strategy as part of a long-term succession plan.
When Work Works
For the sixth time, VisitDallas was recognized with the 2016 When Work Works Award for its use of effective workplace strategies to increase business and employee success. This award is part of When Work Works, a research-based initiative led by the partnership of Families and Work Institute and the Society for Human Resource Management to highlight how effective and flexible workplaces can yield positive business results and help employees succeed at work and at home. The bureau also received top industry marks for its annual employee satisfaction survey.
We’ve also continued to develop our Employee Engagement Group, which works on employee initiatives to illustrate how our core values — Inclusion, Collaboration, Passion, Principled, Respect and Innovation (ICAPPRI)—affect and guide everyday work life, and why they are so important to VisitDallas’ success.
KEY FIGURES AND EVENTS
- The administration team along with our Employee Engagement Group organized staff events at area attractions like Family Day at Dave & Busters and monthly walks to various restaurants to support our members. We also coordinated community service activities such as breast cancer awareness day, domestic violence awareness day by Painting the Town Purple, volunteering for Habitat for Humanity, collecting business attire for Dress for Success and donating baby items for Vogel Alcove and Dallas Children’s Advocacy Center. In addition, we set up a time for Ben & Jerry’s to come out and they provided us with an ice cream break.
- The department led staff training for various computer classes that specialized in Excel, Adobe and PowerPoint. In addition, the department worked with Diversity & Inclusion to offer educational opportunities such as Hispanic Heritage Celebration, Celebrating Black History Month at the Rosa Parks Plaza, Leaning in Together: A Women’s History Month Panel Discussion; and a walking tour of Oak Lawn’s Cedar Springs District for June Pride Month. Also, we offered various webinars including Developing Leaders Who Engage, Inspire and Move People to Act, offered How to Supervise People Workshop, and started a Toastmasters chapter to empower individuals to become more effective communicators and leaders.